08.10.17 (Thursday) August Breakfast Meeting
Ralph Ockenfels is in his 19th season with the Titans, 11th as a Vice President and 26th overall in the National Football League in 2016. He was promoted to Vice President of Marketing and Broadcast & Digital Rights prior to the 2015 season.
In his current role, Ockenfels oversees a wide array of Titans revenue generating concepts, sponsorship platforms and marketing assets. He is instrumental in sales efforts on the team’s radio and television programming, website, social media, retail and e-commerce merchandise, advertising, branding and other marketing partnerships.
Under his leadership, 2015 saw a landmark year in both new and existing sponsorships. The team announced on June 25th, 2015 it had secured a dynamic, new 20-year Naming Rights agreement with Nissan North America to rename the Titans’ home Nissan Stadium. He served the same role for the previous naming rights agreement with LP Building Products in 2006.
In addition, during the 2015 season the team announced major marketing extensions with additional marquis partners. Both Pinnacle Financial Partners and LP Building Products announced long-term extensions and were also secured as enduring team partners under his management. In 2016, he spearheaded the highly innovative Nissan “Hall of Greats” displays in the concourses of the stadium that honor the best players in Tennessee Titans history and showcasing their stellar careers in two-tone blue. The “Hall of Greats” provides a unique state-of-the-art interactive area for fans to enjoy at every event at Nissan Stadium and to learn more about Titans greats via interactive player photos, statistics, and video highlights.
Ralph and his wife Jannette are active in the Cursillo community, live in Franklin, and are parishioners of St Matthew’s Catholic Church.